This has bothered me (and several others I have talked to) for a long time.
We need some changes in the US in order to become more “serious” about soccer. This is easier than changing the structure. It’s about rebranding.
Look at our crest:
That is a laugher.
Let’s take a gander at other crests:
I don’t feel I need to put any more up there. Look how clean those are! Look how simple…but so intricate. Look at the history! Now ours…we have WordArt or Paint to create a crest.
Heck, this is better than what we have (minus the Nike swoosh):
That crazy “flying soccer ball” is so juvenile. It’s terrible design. And guess what, because USSF used WordArt and/or Paint to design the crest…someone else followed suit:
How pitiful do we look as a country that is trying to grow and promote soccer?
Here’s a few other international league logos:
Doesn’t look like any crappy WordArt/Paint there does it?
The rest of the world won’t be taking US soccer seriously as long as we continue making ourselves look like a joke. Heck, Nike can’t even give us a national team kit to be proud of continuously. Can’t someone give us something that will be long lasting? Stripes, then no stripes. Sash, then no sash. Stars, then no stars. Red, then no red. Gimme the RED ALL OVER! That’s my personal preference for a third kit. Bring back “Don’t Tread On Me.” This “Indivisible” crap is terrible — unless they knew we were going to miss the Olympics and cause a big stink over the “state of US soccer.”
When you think of Mexico soccer, they use a green kit. Italy is always blue. Brazil is always yellow. The Netherlands always has orange. Croatia has red/white checkered looks. Argentina always has their baby blues. And the US has…ever changing kits.
BLAH! That’s what I have to say about that. Give us something to be proud of USSF and Nike! Heck, the MLS has finally started getting nice looking kits with adidas for their clubs — others still need some changes, but it’s heading in the right direction.
Many places, companies, schools, clubs, and people (Prince!) rebrand. I think it’s time for USSF to do that. I think it’s time for Nike to give us something to be proud to wear — FOR GOOD. I think it’s time for MLS to actually get more serious with the league’s look (maybe a new logo would keep every team from using football-lined fields for good?).
Don’t Tread On Me.